Whenever four math majors launched OkCupid in March 2004, that they had a fundamental belief that information could be the way the dating website would differentiate the business within the crowded internet dating market.
“People believe that people turn online for dating for them, but we think it is because you want a more impressive pool of men and women to select from,” stated Sam Yagan, CEO of OkCupid, whom additionally founded TheSpark.com simply because they require anyone to find their true love, manufacturer of SparkNotes, a brandname of educational research helps. “Data is key to sorting through a few of these individuals.”
Unlike web sites online dating services like Match.com, OKCupid is free, relying alternatively on a marketing model. This helps provide it a more youthful demographic because of its 7 million users. Whenever a person signs up, she or he is asked to think about some questions to inquire of a potential romantic partner. Concerns vary from passions, to hobbies and life style choices. An enormous amount of data and, therefore, insights into people’s preferences on average, an OkCupid user answers about 250 different questions, giving the dating site. Leer más