Too sexy for his robe: this offending Index that is sporting ad been prohibited by the ASA as likely to cause offense to ‘a significant number of Christians.’
The UK’s Advertising guidelines Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously offensive’ and slamming it for linking gambling to prowess that is sexual. The offending advertising featured an image of Rio de Janeiro’s Christ the Redeemer statue that had been altered to show Christ holding a bottle of champagne with a bikini-clad woman draped around him. The terms ‘There is a more exciting part to Brazil’ appeared at the end of the page, while additional text offered £500 in free bets.
The ASA was busy launching an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers while Paddy Power had its own way with the image at the Euro 2012 event. One associated with the complainants was the Christian organization Evangelical Alliance, which advertised that the ad was likely to cause widespread offense.
Url to Sexual Aptitude
In its defense, Sporting Index said that the imagery had been selected because it represents Rio de Janeiro and not due to its spiritual significance, and added that it have been digitally altered in a ‘light-hearted, humorous and cartoon-like way,’ that was deigned to underline Rio’s reputation as a ‘city of fun.’
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