Even Revel’s Facebook page bears their brand new slogan: Gamblers Wanted
Oahu is the first good news since Atlantic City’s newest casino opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Using its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front for the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents casinopokies777.com a dramatic 33 percent jump from a year ago.
‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for each of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other gambling enterprises that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, by having a 6 % jump in comparison to year that is las Leer más